Video marketing is a great way to connect with prospects, is like having a spoke man from your business talking about your services or how your products can make a costumer’s life easier.
But that is not the whole magic of video marketing, the real magic is exposure not only in the video sites but also in the search engines, which are sites like google.bing, yahoo, etc.
Search engines seems to love videos sometimes videos rank much better in the search engines than press releases and even article, not to mention blog pages targeting a specific keyword, just a simple video sometimes your have your business exposure in the first page of the search engine results like google.
The search engines are like a big data base of different web site on different topics, they give value to the original content as well as the connection this site has with the rest of the world. This is know as back links, is just the numbers of website that have a direct link to the the site we want to rank on google or any other search engine.
The more connection or links linking back to a site the more chances are to be rank on the search engines. This is true to almost every website there is. But when it comes to Videos on the internet is totally different.
Video for some reason have some kind of privileges with the search engines, places like google or bing will rank videos with no or few back links or connections online, this only mean great news for us the business owners, internet bring us the opportunity to compete with the biggest companies around the world in equals conditions.
The videos don’t need to be professional, now you can create a professional video you’ll have a bit of advantage. In the other case if you have family video camera you can use it to shot a short video on information about on how you can help in your market.
As we could see video marketing has so many advantage that makes it a no brainer to start using it. Now go and make some killer videos and upload them to the internet. For distribution in a big scale you should visit our blog for more information on how you can place your business in front of the biggest crowd of people ever (the internet).
How to Rank High on the search engines
This article is important if you want to grasp How to rank High on the search engines , but before that let’s try to understand how the search engines chose a website to appear in privilege places like the first page results.
Google and the other search engine on the internet use a special software this software is well know as a spider or a robot, the search engine’s robot goes around the world wide web visiting and indexing website to the search engines data base. this robot will continuo to visit the sites that are in the data base,this is the first method they use on How to rank High on the search engines, this can be very frequent or not all depends on how often a site is up date.
Once a spider or robot visits a site this robot goes and read every piece of information on the site and divide it by two way factors, that determines How to rank High on the search engine.
One is the in page factor on How to rank High on the search engines:
Here the robot see what is the site about, it sees the keyword’s density this is the percentage of times certain keyword or term is used in the website, the title of the articles, the term that are repeatedly used, title of pictures or videos etc. All you can see with the naked eye the reboot will also see, also the domain name.
The second factor is the out page factor on How to rank High on the search engines:
This is related to how many site are link to the site in question, the spider or robot will follow the sites that are linked to yours, how relevant the sites linking to yours are. The more sites linked to your site the more privileges the search engine will give you.This is what we call in the industry back links, and can be accomplish by distributing press realizes, articles pointing to the site you want to rank, videos, strong social media presence, the connections your site have with local sites etc.
The last to factors are used to decide the places in the search engines results,or How to rank High on the search engines
as well as the PR (page rank) of a site, which is the authority of a site. The way they ( the search engines) rank the PR of a site is from zero to ten (0-10). zero the worse and 10 the best .By the way very few are rake 10. google.com and youtube.com are on the small list.